Brand Identity / Logo Design
Herodotus
Private Institutes
A modern visual identity built to express trust, heritage, and academic excellence.
The Challenge
The previous identity lacked consistency and a distinctive visual presence. The goal was to create a more professional and memorable brand while preserving the institution's credibility.
The Concept
The new identity draws from classical pillars and architecture, symbols of structure, knowledge, and heritage, translated into a simple and modern brand system.
Logo System
Primary Logo
Secondary Logo
Symbol
Color Palette
Navy
#132B63
Authority
Sky Blue
#7EB7D1
Clarity
Sand
#BFA57A
Heritage
Beige
#D8CDB6
Balance
Light Gray
#E7E7E7
Neutral
The palette balances authority and trust with warmth, clarity, and a refined academic tone.
Typography
Heading Font
Aa
Montserrat
Bold / Semibold / Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz 1234567890
Body Font
Aa
Inter
Regular / Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz 1234567890
A clean geometric type system brings clarity, consistency, and a more contemporary presence.
Brand Applications
The Impact
Stronger brand recognition
More professional first impression
Better consistency across print and digital
Supports premium positioning
Our Services
Digilime
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Nicosia, Cyprus
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